Information center
The WhatsApp Business Platform explained without jargon. Evergreen guides we keep current — Meta remains the source of truth for rates and policy.
· 2 min read
What is the WhatsApp Business Platform?
The official API businesses use to message customers at scale — what it is, what it is not, and what you need before you can send a single message.
· 2 min read
WhatsApp Business app vs WABA — which one do you need?
The free app and the Business Platform solve different problems. A plain comparison, and the migration path if you outgrow the app.
· 2 min read
WhatsApp template messages, and why they get rejected
Templates are how you start a conversation on WhatsApp. Here is what a template is, how categories work, and the practical reasons Meta rejects them.
· 2 min read
Opt-in on WhatsApp — what actually counts
WhatsApp requires permission before you message someone. What a valid opt-in looks like, where to collect it, and what to keep on record.
· 2 min read
WhatsApp pricing explained — what Meta charges you for
Since July 2025 WhatsApp bills per delivered template message, not per conversation. What that changed, what is still free, and where to find your real rates.